Watch the story unfold – with our new ambassador Sir Mo Farah

Olympic legend Sir Mo Farah has joined forces with Buxton Natural Mineral Water and mental health charity Mind to support the nation during what is set to be one of the most challenging winters for mental wellbeing. With over a third of people saying* they feel worse than in previous years, the year-long collaboration aims to break down barriers to staying active and hydrated — two simple habits that can make a meaningful difference to both physical and mental health. As part of Buxton’s “Sweat and Tears” campaign, Sir Mo will help inspire people to keep moving, stay hydrated and access the support they need, all while Buxton continues its commitment to donate £500,000 over three years to Mind.

Sir Mo Farah said, “I’ve seen first-hand how powerful exercise and hydration can be, not just for your physical health but for your mind as well. But I also know that getting moving isn’t always easy, especially during the darker months, when motivation can dip. That’s why I’m so passionate about Buxton and Mind’s ‘Sweat and Tears’ campaign. It’s about helping people find a way to move that works for them, and reminding everyone that it’s completely okay to have days where things feel harder. Staying active and maintaining healthy habits, including proper hydration, can make a real difference to both a healthy body and a healthy mind. Just as importantly, it’s about knowing that support is there when you need it”

Think you can keep up with Mo? Our challenges are dropping soon!

* _{The research was conducted by Censuswide, among a sample of 2,001 UK Nat Rep (aged 18+). The data was collected between 07.01.26 - 09.01.26. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.}

_{For anyone seeking immediate help with their mental health, visit: https://www.mind.org.uk/}

_{Water contributes to the normal maintenance of physical/cognitive functions with 2L a day from all sources as part of healthy diet and lifestyle.}