By their side, Every Sip of The Way at the 2017 Virgin Money London Marathon’

Helping runners enjoy refreshing moments, before, during and after the race.

The big day is fast approaching, and at Buxton Water, we can’t wait. After all, the Virgin Money London Marathon is everything we’re up for, brimming with our kind of people – thousands of have-a-go-heroes in full-on lycra or dressed as a dragon, pushing themselves to their limits and beyond. And all to help someone else. How amazing is that?

It’s an awesome event, and one we’re incredibly proud to be a part of. That’s why we’ve been there, year in year out, handing out our water to runners who need a refreshing lift. And we wouldn’t have it any other way.

But we’re not simply there as they hit the Capital’s streets, running the Virgin Money London Marathon, water in hand. We’re by their side as they pound the pavement in all weathers. And when the call of the sofa is strong. We’re here, helping them leap over emotional hurdles and dodge motivational minefields, giving them something to smile about, Every Sip of the Way.

With you #EverySip of the Way

After all, we know it can get lonely out there. That’s why, if you’re running the Virgin Money London Marathon and need an arm round the shoulder, or want to celebrate those great (and not so great), hilarious and uplifting moments only a marathon runner can understand, we’re here to support, advise and encourage you – and help you stay the course.

So when you need a nudge to get you out from under that cosy duvet, share a magical moment like running up those stairs of doom, without even realising it, Tweet it from the rooftops. Or when you feel the need to share those weird and wonderful ideas that come to you after 3 hours trudging through typical British weather, Facebook away – we’re all ears. That’s because we’re on your side, and right by your side, come rain or shine, #EverySip of the Way.

Helping everyone remember what they’re running for

We’ll be there for every runner on the day of the Virgin Money London Marathon, water at the ready. Not just by keeping everyone hydrated with our pristine water, but at the halfway point, when spirits can sag and a boost is just the thing that’s needed to help them over the finishing line. The Buxton Memory Lane at mile 12 is our bit of Buxton on the course, giving lucky competitors the unique opportunity to run the Virgin Money London Marathon with a loved one. Not only will they take away a video of their trip down Memory Lane together (and a much-needed emotional lift), they’ll have a memory they can all cherish forever.

Once the runners have dragged their weary legs over the finish line and are enjoying a well-earned rest, we’ll be there too. And even if you’re not running this year, you can be there for those who are, Every Sip of the Way. Post words of encouragement on Twitter, with the hashtag #EverySip or get out on the course to show your support. After all, they’re doing something amazing for someone else. So why not seize the moment and do something amazing for them as well?

* Water contributes to the maintenance of normal physical and cognitive function and normal regulation of body temperature. At least 2L of water, from all sources, should be consumed per day, as part of a healthy diet and lifestyle

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