Onwards and upwards at Virgin Money London Marathon

Every year, you’ll find us at the Virgin Money London Marathon, handing out BUXTON® Water bottles to help brave runners over the finish line. And we’re here in 2020 too, motivating thousands moving on up towards their goal. But this year is extra special!

Virgin London Marathon image

The excitement’s building…

The iconic London Marathon has a big birthday coming up: the 40th race! And with many years of landmark moments, world records, inspiring personal achievements and over £1 billion raised for charitable causes since the start, there’s a lot to celebrate. Get ready for an amazing day!

The Virgin Money London Marathon – The 40th Race is just around the corner, and we can’t wait! We’re working hard in the background to make sure this year as good as it always is, even though its different.

Marathon Runner with Bottle of Buxton Water 2 - Buxton Water

2020 Virgin Money London Marathon – Your Way

Due to the current pandemic, the Virgin Money London Marathon – The 40th Race  will be a bit different this year. But don’t worry. If you’ve been working hard and training for the event, the good news is that it’s already on track to become one of the most amazing races of the year. Here’s what will be different in 2020.

A new race format

Taking on the legendary 26.2-mile challenge will look different this year. There will be top runners from around the world taking part in a non-spectator elite race with the other participants running for charity doing so from whichever location they choose. But everyone will have 23 hours 59 minutes and 59 seconds (from 00:00:00 to 23:59:59 BST) on Sunday, 4th October, to get to the finish line.

The most inclusive Virgin Money London Marathon ever

This year, people all over the world, running or walking, will be able to participate in the virtual Virgin Money London Marathon.

World record numbers of applications

Almost half a million people applied for a ballot place in the 2020 Virgin Money London Marathon, setting a world record. But that’s not all: almost half of them were first-time marathon runners!

Keep track with the Virgin Money London Marathon Official App powered by TCS

This year, participants will track their progress and time with the official Virgin Money London Marathon app to earn the much-coveted medal. Plus, they’ll have an always-on source of motivation throughout the day thanks to special audio commentary making the Virgin Money London Marathon experience truly come to life wherever they are.

BUXTON® ambassadors joining the race

The 2020 Virgin Money London Marathon will be extra special for us, here at BUXTON®, too.

BUXTON is all about celebrating the journey of resilience that shapes us. Since 2020 has been an extremely challenging year, we want to celebrate this race with a virtual message of encouragement.

Our ambassadors have embraced the motto of ‘Don’t Give up, Rise up’ and will be participating in the event, so keep a look out on BUXTON® social channels for more information and updates.


Plastic Bottle Recycling Process Infographic - Buxton Water

We’re bringing our long-standing commitment to sustainability to the 2020 Virgin Money London Marathon

Did you know that BUXTON® Natural Mineral Water comes in recyclable bottles? We are growing the range available which is made using other bottles. These products include:  25cl, 50cl Sports cap 75cl and 1l bottles.

All bottles used on the day during the Elite Race will be collected and sent to Biffa for recycling. We would like to Rise Up and ensure every bottle used goes in a recycling bin. And once you cross the finish line in this year’s virtual race, you can do the same, wherever you are.

The Virgin Money London Marathon is the world’s greatest marathon event we can’t wait to join everyone in celebrating resilience and determination at The 40th Race!

Don’t forget to check out our Race Day Nutrition and Hydration guide to help you run your best race on Sunday 4th October. And make sure you do your pre-run stretches too!

Take a look
Plastic Bottle Recycling Process Infographic - Buxton Water