Onwards and upwards at Virgin Money London Marathon

Every year, you’ll find us at the Virgin Money London Marathon, handing out BUXTON® Water bottles to help brave runners over the finish line. And we’re here in 2021 too, motivating thousands moving on up towards their goal. But this year is extra special!

Virgin London Marathon image

After we’ve overcome challenges in 2020, this year We Run Together at the Virgin Money London Marathon

Get ready for a marathon like never before. Sunday 3rd October join the global family of marathon enthusiasts, in person or virtually, for the world’s biggest marathon ever organised. 

The iconic London marathon course is waiting for its traditional 40,000 runners once again after 2 years. But they won’t be alone! All over the world, participants will be joining them virtually for the legendary 26.2-mile run, from whichever location they choose. After 18 months of adversity, it’s time to rise up and be together again!

Marathon Runner with Bottle of Buxton Water 2 - Buxton Water

We’re united in running for something bigger than ourselves

We’ve all changed in similar ways in 2020. The pandemic has showed us what the true priorities are and what really matters. This means we’ve all got incredibly urgent causes to run for and important charities to support. 

From athletes with uplifting stories to key workers and parents inspiring us to never give up – we’ll all be rising up to the challenge on the day. Including 250,000 school children who will also be participating in a mini marathon. It’s an amazing opportunity for kids of all ages and abilities to run, jog, walk or wheel along a 2.6-mile course!

BUXTON is all about celebrating the journey of resilience that shapes us

BUXTON will be there making sure you’re running your best race on the big day at the Virgin Money London Marathon. Remember that replacing fluids is extremely important, especially for such a long run. This is why we’re making race day hydration so simple and convenient. 

Our BUXTON® Natural Mineral Water comes in different bottle sizes, so you can choose the one that’s more convenient to you for those important regular sips of water. If you don’t want to rely on water stations, you can take a bottle with you, including our smallest 25cl and 50cl water bottles. They come with a Sports cap which makes them ideal for hydration on the run. Don’t forget to check out our Race Day Nutrition and Hydration guide before getting ready for the big race.

Join Made in Chelsea star Josh Patterson for a day full of action on Instagram Live

We’re excited to announce that BUXTON ambassador, Josh Patterson, will also be supporting virtual runners all over the world by hosting an Instagram live session where he will be doing a warm up and stretch exercises for virtual runners, while sharing personal stories of overcoming challenges in his own life. Embrace our motto ‘Don’t Give Up, Rise Up’ and be there at 9AM on race day on BUXTON Instagram to get inspired!

Plastic Bottle Recycling Process Infographic - Buxton Water

We’re bringing our long-standing commitment to sustainability to the 2021 Virgin Money London Marathon

Did you know that BUXTON® Natural Mineral Water comes in recyclable bottles? This year as well we’re committed to collecting and recycling all water bottles post-event back into new bottles, something we began in 2019. BUXTON will be working with local councils on the route picking up all bottles used on race day so we can make sure they go in a recycling bin. And once you cross the finish line in this year’s virtual race, you can do the same, wherever you are.

As part of our mission to Rise Up, improve our sustainability and reduce plastic waste, our ambition is to make all BUXTON® bottles from 100% recycled plastic (rPET) by the end of 2021.

The Virgin Money London Marathon is the world’s greatest marathon event and we can’t wait to join everyone in celebrating resilience and determination!

Don’t forget to check out our handy marathon training guide to help you run your best race on Sunday 3rd October. And make sure you do your pre-run stretches too!

Take a look
Plastic Bottle Recycling Process Infographic - Buxton Water