Congratulations to runners and supporters of the 2017 Virgin Money London Marathon.

Sip, sip, hooray!

What a day it was. Thousands upon thousands of totally up for it have-a-go-heroes, of all ages, abilities and experience, took part in the ultimate festival of running – the Virgin Money London Marathon.

As always, we were there handing out much needed bottles of cool and refreshing Buxton Natural Mineral Water.

And like every year, we were bowled over by the generosity of spirit shown by those taking part, on the track and by its side. Whether running dressed up as a loo roll (good work Susan), focused on a personal best, or lining the streets shouting encouragement, big-hearted, can-do attitude, was all around the 2017 Virgin Money London Marathon.

There Every Sip of the Way

Of course, we’ve been with runners Every Sip of the Way, even before the big day itself. From smashing 10 miles for the first time, to realising all you really want is pizza as you pound the streets in all weathers, our tongue-in-cheek online films captured the highs, lows and weird middles, that make running the Virgin Money London Marathon so exceptional.

Like how Vicky has a sweet idea to help her go the distance in training. Or how a good old yell gets Raj over the line. It all adds up to somewhere runners can come to discover tips and experiences, and get much-needed support as they do.

A truly unforgettable experience

The Virgin Money London Marathon is a day that most will never forget, but our Buxton Memory Lane helped make it even more extraordinary for a very lucky bunch of runners. Our 80m track at mile 12, gave the marathon runners the chance to run hand-in-hand with a loved one, for a great big boost and a timely reminder of exactly what they’re doing it for.

This year, Andrew Barrs, who was running in memory of his brother, got powered along by Rocky:

And Peter Motion from Edinburgh ran with his loved ones in mind, every inch, yard and mile:

There were tons of heart-warming, inspirational stories behind what pumped people up to make this supreme effort, and we’re proud to have given a voice to many.

Putting Buxton Water in the running

We had a few of our very own brilliant Buxton Water runners out there giving it their all.

One of our lot, Martyn Jenkin, made it all the way to The Mall. He says it was, ‘probably the hardest thing I’ve ever done. It was also the best thing I’ve ever done.’

It’s a sentiment echoed by the vast majority of those who take part. And as with so many, support got him over the line; ‘It was so, so tough. I got to 18 miles and that’s when things started to really, really get tricky for me. But I saw some support at mile 20 and that picked me up for the last 6 miles.’ 

Recover like a champion

Naturally, he and thousands like him are now resting up and chilling out. And no one deserves it more. Of course, giving yourself time to recover is as important as preparing properly. To make sure you do everything you can to get up and running as soon as possible, don’t miss our top tips and advice in our Recovering From A Marathon article here.

A Marathon to remember

We’ve been there year in year out cheering on and refreshing runners, Every Sip of the Way. And we reckon Virgin Money London Marathon 2017 has to be one of the best yet. From the amazing weather, to creating our very own emoji, all the crazy costumes (including Buxton bottle man, Conor Merrygold) and the incredible support, it’s been an amazing experience, with so many magical moments.

Take a look below at some of our faves from the 2017 Virgin Money London Marathon. 

Our playful water droplet emoji, marathon-ready with his sweatband:

Buxton bottle man, Conor Merrygold – one of the many amazing costumes on display:

You’ve done yourself proud

We want to say a huge thank you to the awesome crowd of volunteers, both on the lane and those who handed out bottle upon bottle of refreshing Buxton Water to all the parched runners at our water stations along the way. And of course a massive congratulations from us to every last one of you who did something amazing for someone else, by running the Virgin Money London Marathon.

It takes a special kind of person with a totally pumped up attitude to go for it. And while it may be over for another year, whatever you’re up to in the meantime, whether it’s your morning commute or training for your next special event, go out there, give it your all and live life naturally pumped up, every single day.

Read Buxton Water running tips here.

*Water contributes to the maintenance of normal physical and cognitive function and normal regulation of body temperature. At least 2L of water, from all sources, should be consumed per day, as part of a healthy diet and lifestyle

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